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Does advertising on Goodreads work? (Part 1)

Does advertising on Goodreads work? (Part 1)

Does advertising on Goodreads work? My first step into their self-serve ad system shows promise. I know there’s interest in the writing community about advertising on Goodreads, so I thought I’d share the results of my first (ten bucks!) campaign.

I advertised two middle grade books in my Shirley Link series. The campaign started 12-6-2012.

While I’m somewhat pleased with the overall views, I can’t measure the actual sales since Amazon and BN.com are black boxes. I plan on making my own landing page for sales so I can measure conversion next time! Sigh. I knew that, but I didn’t account for it. No soup for me!

I targeted one ad using genres and authors as filters. I used no targeting for the other ad. The ctr was higher for the targeted ad (.01 vs. .02).

daily cap $2.00
total credit purchased $10.00 transactions
total views 116,129
total clicks 20
ctr for all time 0.02%
cpc for all time $0.50

The ten bucks started to go quickly, but after a couple of days it dropped to a trickle. I probably wouldn’t have spent the whole ten bucks if I hadn’t redone the creative on one book, including copy. I also adjusted the link for the ad and made it point to my Goodreads page, and not to my books’ Amazon pages. That simple move seems to have pushed it over the top and my ten bucks quickly got spent. Another benefit of linking to Goodreads page is that I saw a spike in my books being added to Goodreads shelves. It implies that the Goodreads community likes to stay on the site. It also implies (though I have no proof) that Goodreads gives preferential treatment to ads that link to their book pages, and not someone else’s.

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[blockquote author_name=”” width=”50%” float=”left”]My goals for next campaign:

Get a full half percent ctr (you read that right! .5, not .05!)

Track my custom sales page![/blockquote]

[blockquote author_name=”” width=”50%” float=”left”]Lessons learned:

Make a product/landing page that you can track!

Target the ad, but not too strictly. Limiting it to a few genres and several authors is a good place to start.

Adjust the ad when the views drop. Change the copy and graphic, if possible.

For first-timers/dabblers advertising on Goodreads: If you don’t have a landing page of your own where you can sell the book directly, then point the ad to your Goodreads page, NOT an online retailer. Since it’s probably really attractive to link to the online retailers (just to see what happens) I’d wait to do it on your second campaign. That way you can spot your own ad’s performance and adjust around the most important part…the conversion![/blockquote]

Read Part 2 of this series

Like mysteries for kids? Try Shirley Link & The Treasure Chest Chapters 1 & 2!

Like mysteries for kids? Try Shirley Link & The Treasure Chest Chapters 1 & 2!

Shirley Link & The Treasure Chest

The Shirley Link mysteries for kids has a new volume!

I love writing mysteries for kids, so I hope you enjoy the first two chapters of my upcoming middle grade book, Shirley Link & The Treasure Chest. Follow Shirley on an adventure to find a hidden pirate treasure chest!

Chapter One

I’m watching my two best friends have one of their fake arguments again. It’s been happening more often recently. Usually, Marie (best friend number one) will say something about the way Wylie (best friend number two) lives his life. The way he flicks his bangs back when a cute girl walks in the room, for example. Wylie will then try to say something clever, which works about zero times out of a thousand. Marie will make fun of his wit. Then they’ll laugh together.

It’s really, really irritating.

“I don’t smell! You smell!” Wylie says, flicking his bangs back.

“That’s your comeback?”

“Give me a sec. I’ll think of a better one.”

Marie watches Wylie think hard. She always enjoys this part. Not because she’s mean. Because she thinks he’s so cute.

“Nothing?” she asks.

“Nope. Nada,” he says, shrugging. “That’s Spanish for nothing.”

“Muchas gracias por aclarar. That’s Spanish for “Thanks so much for clarifying.””

They smile at each other. Then they finally notice that I’ve watched this whole scene unfold from two paces back.

“What?” they both ask at exactly the same time, slowing down to let me catch up.

I’m tempted to say something like, “Why don’t you two just admit that you like each other?” or “Can you please just kiss and get it over with?” but I stop myself. For the hundredth time this month.

“Nothing,” I say, instead, pushing my way in between them. Now they’re playing catch-up with me. The way I like it.

“So when are you going to…” I instantly know she’s going to ask me a very sensitive question, so I shoot her a look. She catches herself and recovers pretty well. “… do that totally useless thing you mentioned?”

“Tomorrow morning.”

“Hope you wear a rubber suit,” Wylie says, making a face like he just licked a salt and lemon lollipop.

“Shirley, are you sure you want to do it? It’s disgusting!”

“Everyone will thank me later,” I say, veering left onto my front lawn. I’m home just in time to avoid a grilling by Marie. My lucky day! “When the next flood hits I bet you I get hired to help.”

My friends stand there, looking at me as if I suffer from some condition. I guess I do. It’s called boredom.

I’m a detective who lives in a town that always seems to need a detective, so I’m usually caught up in something that my parents don’t approve of. But there are those long runs where nothing happens. The town of Shelburne Falls wakes up at dawn, strolls through the day, then settles in for the night.

All while my brain screams out for some exercise.

It’s times like this where I have to make things happen. Even things that sound kind of crazy.

***

It’s 6am. I’m packed and ready to go. I need to grab a couple of trash bags and then Operation Mapmaker can begin.

I listen for Mom downstairs. She’s a police officer, so there’s always a chance that she’s returning home from a late night. But I don’t hear anything. So I tiptoe downstairs, grab a couple of trash bags from the kitchen drawer and throw my backpack on.

I write a note:

——-

Mom and Dad

  Out doing a project.

         -S

——-

I leave the note on the butter plate in the fridge. It’s the only place where it’s guaranteed to be seen in the morning.

My parents will be on to me, of course. They live in a constant state of being on to me, especially since my detective work really took off. Let’s just say I’ve managed to get caught up in a few dangerous situations thanks to my job. Fortunately, they only know about one instance — the time I almost got clocked by Bob, the janitor. He stole thirty thousand dollars from the school and caught me snooping around his supplies.

But Mom and Dad still don’t know about the time I was kidnapped and dangled from the Town Hall flagpole. It happened last month. Jacob Graham, a classmate, did it because he wanted to be friends with me.

Don’t ask.

So I can expect my parents to have a hundred questions about my note when I get home from school.

***

I arrive at the waterfall. It runs under Shelburne Falls’ bridge and pulls in a lot of tourists who like to see water falling and splashing around. Or something. To each his own, I guess.

I arrive at the old steel door under the bridge. I break out the garbage bags. I slip one over each leg and tie them to my thighs with string.

I make sure no one is watching. All clear.

I open the door and aim the flashlight into the long tunnel that waits for me on the other side. It’s dark in there. Like drop-a-bucket-over-my-head dark.

I’ve decided to map out the town’s sewers. Yes, for fun. It’s a pretty complex sewage system because of the waterfall under Main Street. The flow of hidden water beneath our town has been a challenge for a few hundred years, ever since the first settlements made camp at the base of the hills.

I checked the town records for documentation on the sewers, but they weren’t very good. So I figure I’ll do a public service and draw up a thorough map. It’ll be handy for everyone. Besides, it will let me practice my mapmaking skills.

I close the steel door behind me. I don’t want anyone to see it open and freak out. My flashlight’s beam bounces off the stone walls of the sewer, casting long shadows across the wet floor. Even though these tunnels don’t carry human refuse anymore I expected it to smell, but the musty odor isn’t unpleasant. I wouldn’t want my bedroom to smell like this, but I think I can handle it for thirty minutes.

I reach a fork in the tunnel after walking 27 long steps. I make a mark on my graph paper. Today, I’ll take the right fork.

Something just ran past me. Oh, wonderful. I catch a rat in my flashlight’s beam. It screeches at the sight of me. I try to keep my cool. Most people don’t know this, but rats don’t like water at all, so I kick a puddle and douse him. He scampers up a ledge and disappears in a crack in the wall.

I shake off the creepies and make much more noise as I walk. That way I won’t catch anything else by surprise.

After about 60 more long strides, I stop and make another mark on my paper. Just ahead of me, there’s a hook in the wall. Maybe meant for a torch? No, can’t be. The gasses that can build up in a sewer would make that really dangerous.

I pull on the hook gently and it slides down. It’s attached to a very fine chain. That doesn’t seem normal. It’s almost like I’m pulling on a chord on the back of a talking doll. I look around for other hooks but don’t see any.

But I do see something else unusual.

I take a few steps back to get a better look.

Yeah. Most of the tunnel wall is a gray-white stone, covered in moss. But right in front of me is a rectangle of coal-colored stone. It almost looks like…

It’s like a door has been covered up.

(more…)

Contest for kids! Win the entire Shirley Link book series.

Contest for kids! Win the entire Shirley Link book series.

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Welcome to a New Year, my friends! This will be a good one with a number of Shirley Link books slated for release, including the next edition in the series, Shirley Link & The Treasure Chest! I can’t wait until you and your kids read this one. I’m really proud of it!

What better way to start the year than with a contest for kids? The holiday is over. The plastic stuff has been cast aside. What better way to refuel the soul, than with a book? By entering, you’ll be eligible to win both books in the Shirley Link series, in softcover. That’s right. Real paper and ink! I spent so much time on the print edition that my family probably wished I’d stuck with ebooks only! I’m glad I took the time, though. Seeing Robin’s art on the shiny cover for the first time was a moment I’ll always remember.

Shirley Link is a kids book series from the heart. I love writing about her. Thanks so much for supporting the books and spreading the word! Keep an eye open for an announcement about book #3 soon…

 

Shirley Link gets some Parents.com love!

Shirley Link gets some Parents.com love!

Emily Neuburger over at Parents.com runs the Everyday Fun blog. She wrote about Shirley in a recent post, and it made my year!

 “Shirley Link is a new girl detective series that my daughter is crazy about. This is an amazing series, my friends! Your kids will be hooked and you’ll feel realllllly good about it.”

I agree!

Seriously, though, I do craft the Shirley books to be fun reads for middle-grade kids and their parents. A family that reads together has a lot to talk about, after all. When parents and their kids look forward to a new book from a series, well, it just adds to the fun! Emily’s comment about feeling good that her kid likes something means a lot to me. My dream is to see Shirley inspiring kids around the world to love their intellect and to embrace their abilities for the common good.

Head on over to Emily’s blog and check it out. It has some really beautiful ideas and insights into the small things that can make your day. I’ve found it to be engaging this holiday season. It gets me jolly!

Read Emily’s post re: Shirley Link here.

 

Win the Shirley Link series!

Win the Shirley Link series!

 

It’s time for a giveaway! You can enter to win both books in the Shirley Link series, to be delivered before Christmas. Shirley Link & The Safe Case and Shirley Link & The Hot Comic are both getting rave reviews on Amazon, Figment and GoodReads. If you or someone in your family likes fast, funny adventures then you’ll probably like Shirley Link!

It’s written for the middle-grade kids, but I’m hearing great things from all ages.

You’ll earn extra entries by tweeting the contest, or liking my page on Facebook. None of this is required though!

Good luck!