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This is either a “No duh, Ben” post or a “Holy cow, that’s cool!” post. I was playing around with Facebook search the other day and found it to be much more useful than I thought. There may be a buried tool in there to help people find you and buy your book…

I typed in the name of a friend of mine to see what he’d been posting recently. I usually see much more chatter from him and I was worried about his Facebook silence. He’s also a fan of my work and we share a love of Fantasy books that will keep us close, even in the afterlife (where I’m sure our perspectives on Fantasy will likely change).

Well, I found that he’d been posting as often as ever but Facebook decided to show me less of his life. Thanks Zuckerberg!

But I noticed something cool in my friend’s Interests column. He’d recently liked Snow Crash (he’s slow sometimes) and it got me thinking.

Can I search for all of my friends who like Snow Crash?

I typed “Friends who like Snow Crash” in the field and, boom, got a list of friends who like Snow Crash. Okay, maybe that makes sense to you. Facebook is, after all, a social network!

But then I typed “Friends of my friends who like Snow Crash” and you know what? I got a list of people, most of whom I don’t know, who like Snow Crash.

How is this useful?

Well, imagine that you’re targeting lovers of Snow Crash in your marketing efforts. Now imagine you could compile a list of people who may be interested in your book and they’re a free nudge away from giving your book a shot. All you have to do is let your direct friend know that you think their friend may be interested in your work and ask them to call out their buddy in a FB post.

So this is how it would work:

1) Determine what books your book is similar to.

2) Search for friends of friends (FoF) who like each of these books.

3) Make a list of FoFs, who your mutual friend is, and which book the FoF likes.

4) On launch day, announce your book and then ask the friends with FoFs to comment on your launch post with a direct call-out like: “Hey [FoF name] I think you may enjoy this book. It’s like [Name of similar book that the FoF likes].”

Yes, you could spend a few bucks to reach the same person but they’re more likely to respond to a recommendation by a friend instead of a sponsored post in their feed.

Mind you, I haven’t tried this myself but it seems like a no-brainer way to get the word out about your book.

What do you think?

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