Cheat sheet. Use it once you’ve read the rest of this post!
In my last post, I covered the general rules of choosing the right genre for your book. I spoke briefly about Amazon’s categories. I’ll go into more details now.
The ground rules for Amazon categories are simple:
Every genre on Amazon gets to have its own tidy list of popular titles.
Each of these lists is often visited by fans of those genres.
Amazon scours their popularity lists for books to promote.
So how do you show up on a popular Amazon list?
Choose the right genre when you publish your book on Amazon.
Once you’ve identified which genres you belong in, you need to decide which genre is easiest for you to get in the Top 20. We’re shooting for the Top 20 because that means your book would show up on the first page of that genre’s Amazon page.
Good place to be…
After we find the easiest genre to place in, we’ll shoot for a tougher genre. Just to keep things interesting!
How to choose the right genre for your book on Amazon
Okay, let’s say we write a Mystery ebook for kids with a female detective (like oh, say, Shirley Link). Here are some of the possible categories on Amazon. I dug these up by rummaging through Amazon’s genre lists (seen on the left hand side of this page)
Kindle ebooks/Children’s ebooks/Mysteries & Detectives
Kindle ebooks/Children’s ebooks/Mysteries & Detectives/Detectives
Kindle ebooks/Children’s ebooks/Action & Adventure
Kindle ebooks/Children’s ebooks/Literature & Fiction/Beginner Readers
Kindle ebooks/Literature & Fiction/Chapter Books
Kindle ebooks/Literature & Fiction/Women’s Fiction/Mystery, Thriller & Suspense/Women Sleuths
Any of these genres would work for the book. So how do we choose which genre we can get to #20 in?
Using Theresa Ragan’s sales estimator, I get a ballpark idea of how many books I’d need to sell to crack the top 20 of each possible genre.
So the #20 book in Kindle ebooks/Children’s ebooks/Mysteries & Detectives/Detectives is Nancy Drew & The Bungalow Mystery.
But, more important to us is the book’s overall Kindle rank of 39,589 (see image below).
Checking Theresa’s sales estimator, this means the book sells between 3-15 copies per day.
Nancy Drew: The Bungalow Mystery sales rank info from the book’s product page on Amazon:
On the other hand, Kindle ebooks/Children’s ebooks/Mysteries & Detectives is a tough one. The 20th ranked book has an overall Kindle sales rank of 3,239. This means the book sells between 30-50 books per day.
Spirit Animals Book 1 sales rank info from the book’s product page on Amazon:
I think I can manage to sell 3-15 books per day, but 30-50 will take some ingenuity. If I can find a way to crack the tough Action & Adventure Top 20 list then that will mean much more exposure to more people. I’m willing to claw my way up that genre’s listings over the long haul. One good sales day could be a game changer.
It’s fine to choose low-popularity genres for your picks. You’re more likely to be seen by fans of those genres if you rank high! But don’t be afraid to experiment if you’re not happy with sales. Yes, it’s possible to lose sales because you’ve changed genres, but if you do it with a marketing plan to back it up then you can gain crucial customer knowledge.
If you have any questions, please ask them in the comments. Don’t forget to use the cheat sheet above. And pass it on to a writer friend.
Thanks for reading!
By Ben Zackheim
Helpful tool: Sign up for EBookTracker to get details on any book’s ranking over time. The tool won’t help you see actual sales, but it will give you insights around your favorite genre’s movers and shakers.
You might also like:
Amazon has a bridge to sell ya!
The $1.1 Million question: Is KDP Select worth it?