If you’re a writer and you’ve wanted to try Facebook advertising for your books, then check out this great graphic… straight from the horse’s mouth!
It’s such a concise breakdown, it makes me wonder why they can’t be this succinct with the Facebook interface. Haha. I’m laughing at my joke, which makes one of us.
But let’s break it down from a writer’s perspective:
Tie your text to your visual – I love this advice and I’d imagine you do too. Us writers love to be told to tie stuff together! The point here is that the image and the text should not be isolated. Tell a story. Flex those storyteller muscles.
Create different ads for different people – It’s a lot of work but it’s necessary. Identify your audience and then break it down further to find strata of that audience. For example, Facebook will allow you to identify people who love your genre. But you can also break them down into people who love your genre who are also parents of kids with ebook readers.
Speak to your audience – For every large swath of audience type, craft your ad for them specifically. So for the general Fantasy fan, include an image of your cover. For the Fantasy fan who loves to use her Kindle, show the cover displayed on a Kindle Fire. When you identify the audiences, don’t just write the same copy for all of them. Use words that will stand out for them. For the Fantasy loving Kindle owner, mention Fantasy, Kindles and even if the book is free for Kindle Unlimited customers. Does that make sense? If not, let me know in the comments!
Be recognizable – This is your chance to identify yourself to your potential customer. Use images that have consistency. Think about putting a logo on your images. Have a strong voice and a call to action that’s all yours. For example, my ads for the Camelot Kids usually include, “Armor up with The Camelot Kids!”
Keep it short and sweet – Want them to buy? Why should they? Want them to sign up for newsletter? Why should they?
Stick to one call-to-action – At the end of your ad building you’ll be asked to choose one call-to-action. This will give you a button inside the post that reads “Buy” or “Download” or “Sign Up”. Everything you write and every image you post should drive people to the action you want them to take.
Mention price – Specifically, mention the regular price and the current lower price ;-)
Include timeframe – My favorite is “For a limited time”.
I have only one thing to add and it will save you a lot of money. Do not rush the copy for your ad. It’s SO easy to be in the middle of crafting an ad on Facebook when, all of a sudden, a wave of excitement crashes over you. In a way, it’s similar to posting a regular post on Facebook! You can’t wait to see how people respond, right? Big mistake. Preferably, you should write the ad and choose the image even before you start crafting the ad on Facebook.
Do you use Facebook to advertise? How’s it going? If not, why not? Let us know in the comments!
Sci-Fi and Fantasy Humor author John Logsdon and I are having a blast with our new author podcast!
It’s called You Should Be Writing! (With the exclamation point! Just because!) We’re up to episode 14 and each one has been more fun to do than the last. Does that mean that each one is better than the last? Absolutely not even a little bit, no.
We discuss the indy book publishing world and all of its peaks, valleys, oceans and trolls under bridges. Reviews, newsletter sign ups, the newest gurus, the latest tools… we have it all. We do the podcast every Friday (though we’ve missed a few over the hectic summer). If you want to keep up to date and maybe even show up for the taping, just Like our YouTube page.
Thanks. We hope you enjoy You Should Be Writing! Now go on and get some writing done, will you?
This is either a “No duh, Ben” post or a “Holy cow, that’s cool!” post. I was playing around with Facebook search the other day and found it to be much more useful than I thought. There may be a buried tool in there to help people find you and buy your book…
I typed in the name of a friend of mine to see what he’d been posting recently. I usually see much more chatter from him and I was worried about his Facebook silence. He’s also a fan of my work and we share a love of Fantasy books that will keep us close, even in the afterlife (where I’m sure our perspectives on Fantasy will likely change).
Well, I found that he’d been posting as often as ever but Facebook decided to show me less of his life. Thanks Zuckerberg!
But I noticed something cool in my friend’s Interests column. He’d recently liked Snow Crash (he’s slow sometimes) and it got me thinking.
Can I search for all of my friends who like Snow Crash?
I typed “Friends who like Snow Crash” in the field and, boom, got a list of friends who like Snow Crash. Okay, maybe that makes sense to you. Facebook is, after all, a social network!
But then I typed “Friends of my friends who like Snow Crash” and you know what? I got a list of people, most of whom I don’t know, who like Snow Crash.
How is this useful?
Well, imagine that you’re targeting lovers of Snow Crash in your marketing efforts. Now imagine you could compile a list of people who may be interested in your book and they’re a free nudge away from giving your book a shot. All you have to do is let your direct friend know that you think their friend may be interested in your work and ask them to call out their buddy in a FB post.
So this is how it would work:
1) Determine what books your book is similar to.
2) Search for friends of friends (FoF) who like each of these books.
3) Make a list of FoFs, who your mutual friend is, and which book the FoF likes.
4) On launch day, announce your book and then ask the friends with FoFs to comment on your launch post with a direct call-out like: “Hey [FoF name] I think you may enjoy this book. It’s like [Name of similar book that the FoF likes].”
Yes, you could spend a few bucks to reach the same person but they’re more likely to respond to a recommendation by a friend instead of a sponsored post in their feed.
Mind you, I haven’t tried this myself but it seems like a no-brainer way to get the word out about your book.
Wow, that was fun! I got to sit down with three excellent authors and talk about writing and marketing Fantasy books. We covered my philosophy on marketing (i.e. keep it comfy and save the challenge for the writing!), how artwork can help a project come to life and how authors need to go local to sell books.
I’ve enjoyed Lindsay Buroker‘s work for a couple of years now, so it was a real honor to be speaking with her. I’m also finding the work of Jeffrey Poole and Joseph Lallo to be a blast, too!
If you write Fantasy or Science Fiction books then this podcast is a must. Tell ’em Ben sent you!
Watch the interview now. Notice how I’m doing a hand puppet show? It went really well! Okay, I’m kidding (maybe…)
[Tweet “Spend an hour a week listening to one of these podcasts for writers. Go in with eyes wide open!”]
From Joanna Penn‘s excellent selection of business tips to The Self Publishing Podcast‘s eerily helpful smack talk, there’s something here for you to enjoy.
The Self-Publishing Podcast is one my my favorites, with Sean Platt (@SeanPlatt), David Wright (@thedavidwwright) and Johnny B. Truant (@JohnnyBTruant) lobbing inside jokes peppered with fantastic ideas. The charm of the hosts is a big part of the draw but their success can’t be ignored. My money is on these three authors hitting it BIG and it’s fun to watch their careers grow. What’s the benefit for us? We can draw parallels with their hard work, disappointments, victories and struggles. It’s like an epic serialized story with three guys sitting on their asses.
Best enjoyed with: A red chili lunch with espresso chaser.
Joanna Penn (@thecreativepenn) is a staple of the indy community. She’s been sharing her experiences as an author and entrepreneur for a few years, so her perspective has weight. She’s recently started to focus on the craft of writing as well. I like Joanna for her optimism and her focus on the future. Anyone who can make me feel good about this tough business has earned my attention!
The Reading and Writing Podcast is a great way to hear from your favorite authors about their latest books and the writing life. From Dean Koontz to Lee Childs to Walter Mosley, this podcast snags some of the best writers in the business. Straight-forward, insightful questions from the host Jeff Rutherford (@JeffRutherford ) make the podcast a must-listen for those moments when you just need inspiration and guidance. At 181 episodes (and counting) this is the legacy podcast that should be on everyone’s subscription list.
Best enjoyed with: Buttermilk Cornbread Waffles (sweet and savory goes well with the interview AND the southern accent!)
Favorite episode: Walter Mosley. So talented. So classy.
Best enjoyed with: Pad of paper and pencil for the deluge of tips.
Favorite episode: Author Earnings: The Real Story (only Hugh Howey could find a way to say, “Indy publishing is like a raisin muffin”!)
The Self-Publishing Roundtable is a storied podcast with high turnover. People come, people go, but it always remains informative. They cover everything from marketing tactics to creative tips. The conversations are intelligent, focused and current. For example, one of the newest episodes cover Mastermind Groups. Yes, Masterminds are packed with buzzy-sugarness but they are a useful way to get inspired fast.
Best enjoyed with any slow food. Good for the digestion!
Jim Kukral (@JimKukral) and Bryan Cohen (@bryancohenbooks) host this helpful, slick show. There’s the occasional plug of author services (Jim Kukral started Author Marketing Club) but they’re smart about it. Their Three Tips segment launches the discussion and they tend to be dead-on with their advice. Jim and Bryan also cover current news (which can lead to amusing discussion-rants).
Best enjoyed with: Whatever you eat while you’re watching the evening news.
The Science Fiction & Fantasy Marketing Podcast covers, um, Science Fiction and Fantasy marketing. Lindsay Buroker (@GoblinWriter) of The Emperor’s Edge fame joins Joseph Lallo (@jrlallo, The Book of Deacon) and Jeffrey M. Poole (Tales of Lentari) to discuss tactics and strategies for one of the most popular genres. The podcast is relatively new but the years of experience shine through. From showing up at shows with 3D printed swag to maximizing free promotional days, this one covers the tried-and-true and the cutting-edge.
If soothing British accents are your thing, then you need to tune in to Rocking Self-Publishing to find a mantra. If you like soothing British accents that are saying something useful then browse the Rocking Self-Publishing library. Packed with wisdom, inspiration and common sense it’s a welcome break from the grind. Simon Whistler (@RSPPodcast) is enthusiastic and hungry to extract useful information for himself and his listeners.
Best enjoyed with: Tea (spiked with tequila). Bacon.
This new podcast also enjoys the presence of Lindsay Buroker (she’s everywhere!) The show is low-key and informative, with co-host Adam Poe (@xAdamPoe) touching on topics that we have questions about. Pay special attention to episode 7 where he goes over how to get your books on Google Play. He’s found some success there and recommends authors get their books up for sale ASAP. I also enjoy The Writing Podcast‘s wise choice to interview traditionally published authors. We all have something to contribute to this writing life.
So there you have it! My favorite podcasts for writers. Every one of these shows is consistent, informative, well-intentioned and worth checking out. If you end up becoming a fan, tell them I sent you! ;-)
What are your favorite podcasts for writers and authors? Answer in the comments below…
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