I talk to a lot of writers, and one of the most common questions I get is, “what can Goodreads do for me?”
The answer is, “Goodreads is good for creating interest around everything that has to do with books”. As a reader, a writer, or a reviewer you can lose yourself in Goodreads if you plow through the horrible interface and abandon yourself to it. I’ve been a member since January, 2012 and I’ve only skimmed the surface. But one feature (besides ads) that I’ve benefited from over time is their contest feature.
After running a number of contests I want to help dispel any confusion about why or when to run them (I’ll do ‘how’ in another post). As an author I’ve had hundreds of people add my books to their shelves using contests. It’s worth every minute I’ve invested.
Okay, so the most frequently asked questions are:
1) What is the Goodreads giveaway contest good for?
Simple. They get your book in front of hundreds, or even thousands of people. And not just any people, READING PEOPLE. Our favorite people.
When a reader enters the contest they are opted-in to add your book to their Goodreads shelves. That means most entrants will have your book added when they enter. So what? you may ask. The big deal here is that if your book is not released yet then everyone who added the book to their shelves will receive an email when your book arrives! Let me repeat that, if you are promoting a book by doing a giveaway on Goodreads, and the book is pre-release, everyone who adds your book to their shelves while entering your contest will receive a launch email from Goodreads.
Yeah, it’s awesome.
2) Can I run a contest for a book that I’ve already released?
Yup, and it will definitely help you get exposure, too. The downside is that there will be no launch email sent out by Goodreads since your book is already out there. But you will get on a bunch of shelves and you’ll be able to get reviews, plus some new friends to follow your Goodreads status and event updates.
3) How can I maximize success?
Two things, run the contest for one month. This gives it time to find traction. Two, advertise the giveaway on Goodreads. This will give you the best chance to find people who are interested in books like yours.
If you’re doing a giveaway for a pre-release, then do your first contest 3-5 months before launch to build buzz. You’ll need to give away proofs, because, well the book isn’t out yet! Also important to note, you cannot give away ebooks at this time.
I won’t get into the step-by-step of setting up a contest (yet). I really wanted to discuss the massive confusion about what Goodreads contests are good for. Did I do a good job of that? Let me know in the comments!