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Why is Twitter the best tool to find your target audience? This picture tells the story.

Why is Twitter the best tool to find your target audience? This picture tells the story.

You hear the one about the two authors who walk into a bar? One has a mailing list. The other one has zip. Nada.

Mailing List: “I saw that tweet about your book sale the other day.”

Zip Nada: “Yeah. I got two whole sales after a week of prep, a $50 ad spend on Goodreads and 28 tweets.”

Mailing List: “Wow. That sucks.”

Zip Nada: “Thanks. That’s really helpful. I got your newsletter about your book last month. Looked nice.”

Mailing List: “50 copies sold. Not too bad. Why don’t you use your email list to promote sales?”

Zip Nada: “I don’t have one.”

Mailing List: “Oh man! It took me seven years to build mine! You’d better get started, like yesterday!”

What’s the punchline of the joke? Zip Nada punches Mailing List in the face.

If a writer doesn’t have an email list, does he make a sound when he falls in the forest?

Many writers experience dismal sales from Twitter/Facebook/[enter social network name here]. A common complaint is, “My followers are family, friends or fellow writers who don’t buy other writer’s books.”

We’re told that we should have an email list. That way we can reach the highest quality, most targeted audience possible.

Uh. I’m afraid all the above is true.

But…

Here’s some great (and little-discussed) news. If you use Twitter then you can reach your target audienceNo matter what the “quality” is of your followers!

How?

Twitter Analytics, is a spectacular tool for finding people to buy your book.

You could say, “but that assumes my social network followers care about my books and they demonstrably do not.” This is a big misconception,and probably one of the most damaging to authors who blog, tweet and share online. We’re told by a lot of smart people out there that people who follow us, Like our posts or share our tweets aren’t necessarily fans, or even readers.

That’s a glass half empty (and incomplete) perspective.

Here’s mine:

The Twitter connections we’ve made online with non-fans and even non-readers are valuable enough to sell books.

How can that be? Because Twitter has learned so much about them!

Here’s what I mean. This is a breakdown of my Twitter following.

 

twitter analytics genre

Is that a marketer’s ten thousand dollar breakdown of potential audience?

No, it’s Twitter’s free report on my followers.

Yup. They actually tell me what interests my followers have, even broken down by favorite genres! So for all my Twitter struggles and misses and successes over the years, in the final analysis it was my mere presence that gave Twitter the data it needed to say, “Hey, good job reaching out. Here’s who you have. Now go have fun selling your book to them!”

How does this help you? If you look at your own follower breakdown you’ll spot interests and terms that you can tweet about. For instance, using the data above, I just brainstormed a new tweet that I’m going to try:

Tweet: How do teenagers learn #leadership skills? Shirley gets crash course in #mystery Shirley Link & The Treasure Chest http://ctt.ec/n4z2o+

In that book, my heroine (Shirley Link) gets a lesson in leadership when she tries to get her two best (and bickering) friends to work together. All while dragging her dad around so he can help with the case.

So I’ve used two terms that I know (from solid Twitter data) will resonate with a huge part of my Twitter following: “mystery” and “leadership”.

But it doesn’t end there. You could apply this data to find terms for your book description, your book metadata and even blog posts about your book. Then when your audience clicks on the tweet they’ll see their favorite subject brought up again and again as they decide if they want to buy or not.

Conclusion: Get signed up for Twitter Analytics to find your target audience

So the lesson here is, you might not have a big enough mailing list yet. But as you build that up, don’t fret. Use Twitter and some common sense and you’ll find your readers.

Sign up for Twitter analytics here.

by Ben Zackheim

If you liked this post, give these a try!

WordPress for authors and writers (part four)

WordPress for authors and writers (part three)

WordPress for authors and writers (part two)

WordPress for authors and writers (part one)

Top 5 writing contests


WordPress themes for writers and authors

There are a lot of beautiful WordPress themes for writers and authors in the wild. Here’s a list to help you cut through the chaff. I’m confident you’ll find a theme for your book on this page.

Remember, we all want to sell books with our site. So choose a theme that shows off the cover, book excerpts and basic book info. Without distraction. I chose the themes below because they all do this well.

 

Click here to get the theme that I use…DIVI!

 

WordPress themes for writers and authors

 

1. Author Pro Theme 

 

Author-Pro-theme-for-Wordpress

 

Sometimes it’s easy to recommend a new WordPress theme for writers and authors. You see it and you just know that the designer is also an author and understands the challenges involved with having a good site. The Author Pro Theme is just such a theme.

The theme includes all of the fundamentals, such as mobile responsive functionality (to make it look good on mobile devices) and hefty customization. But it stands out on two fronts:

1) A Landing Page feature that comes in handy when you want a no-distractions page for selling your book.

2) The $100 also includes the Genesis framework, which is a series of WordPress-compatible features like SEO tools and security. You also get personal support. From experience, I can tell you that Studiopress’ hand-holding is the best I’ve ever come across. If you don’t like to spend hours messing with plug-ins and code then the premium price is worth it.

Oh, wait a third benefit is the Author Pro plug-in which allows authors to easily add books to their sites. The books can display custom information, such as ISBN, description, price, publisher, and editor. This helps give the site a cohesiveness that any author who wants to sell books directly to the reader will want to have.

 

Download Author Pro Theme

 


 

2. Brown 

 

brown wordpress theme for writers and authors

 

This theme has the worst name of any theme ever created (ever-ever!) but it also enjoys serious breadth. It stands out for its focus on simple layout and fast navigation from book to book and the books’ content. Clicking on a cover gives the customer a chance to read some excerpts. Other benefits of the theme include:

  • Responsive (looks nice on all devices)
  • Good support
  • Speed! Just be sure to optimize your images. No 1 megabyte pics allowed… ;-)

 

Download the Brown theme here

 


 

3. BEBO Author Landing Page 

 

screenshot-bebo.beautheme.com 2015-12-06 22-01-49

 

This WordPress theme for writers and authors stands out for its slick design and a couple of cool features that you don’t find everywhere.

  1. A timer widget. This lets you run a timed promotion on your site. These are available as a plug-in for your WordPress site, but it’s cool that the feature is built in.
  2. Three styles. All of them are nice looking too.

Other features include mobile-friendly design, video and an attractive master slider that will give you a chance to highlight your book cover.

 

Download the BEBO WordPress theme for authors here

 


 

4. Parallax Pro 

 

Parallax-theme-for-writers-

 

Parallax sites are those sites where scrolling down adds nifty animations like sliding, fades, color changes, etc. It’s a cool trick and people still go nuts for a good Parallax site. The best one I’ve seen as far as simplicity and extension is Parallax Pro. It’s on the pricier side, but the hundred bucks includes the Genesis Framework, which allows for easier updating and editing when it’s time to make changes to the site.

Highlighted features (in addition to the Gensis Framework) are Landing Pages (necessary for your books and for promotions like newsletter sign-ups), HTML 5 markup and fully mobile-friendly.

 

Parallax Pro Theme

 


 

5. X | The Theme 

 

X theme for authors and writers

 

X | The Theme is a catch-all kind of theme, promising a full suite of tools for everyone. This is especially true when you consider the fact that X is actually a suite of themes, not just one. Yup, the developer has crafted a single package with multiple designs, one of which will likely fit your needs. X also comes with a suite of free tools (like Mailchimp integration). This saves time and heartache caused by third-party plug-ins.

Here’s a list of features:

  • WooCommerce integration
  • Extensive styling options
  • SEO optimization with 2015 ideas
  • Shortcodes
  • Responsive
  • Disqus or Facebook comments extension
  • Free Soliloquy slider

 

Download X | The Theme here

 


 

6. Author Theme for Writers 

 

Wordpress themes for writers and authors

 

 

 

If simplicity and focus is your thing (and it should be) then you’ll need to consider this WordPress theme for writers and authors. The layout is simple, the slider is an unbloated, straight-forward thing and the product pages have almost everything you need. The one missing feature is a way to read a sample.

Highlights from the features list are:

  • Easy to use Options Panel
  • Premium Documentation & Support
  • Built in Slider
  • Custom Background Image/Color
  • Custom Button & Link Colors
  • Custom Logo Upload
  • Custom Reviews Shortcode (I like this idea!)
  • Book Page Templates (YAY!)
  • Google Font Integration

 

Get Author Theme for WordPress here

 


 

7. Preface: A WordPress Theme for Writers and Authors  

 

Wordpress Theme for Authors

 

 

 

The thing I love the most about this theme is its simplicity. One of my main rules for a good book site is an elegant, FAST first impression. Preface does that well. Moving between pages is like lightning. And each page shares a look and feel that makes it easy for me to see what the author wants me to see. If I had to guess which theme was written by an actual author, it’s Preface. The list of features bears that out:

  • Book categorization
  • Book Launch Landing template! (FINALLY!)
  • Book Filter template (Useful for large libraries)
  • Showcase your books from your 404 Page (Clever. Essential.)

Get Preface: A WordPress Theme for Authors here

 


 

8. Bookish 

 

Bookish WordPress theme for writers and authors

 

One of the details that set this theme apart is the parallax design. “Parallax” is the style that you see on some sites where the background image scrolls at a different speed than the image in the foreground. It’s a fun effect that can be used to guide the customer through your content.

The theme also touts the following features:

  • Works on mobile devices
  • WooCommerce compatible (to sell your own books)
  • Google fonts
  • Dark & White Layouts
  • Infinite Color Schemes
  • jQuery enhanced slider and effects.
  • Well commented code.

I read through the comments by users. There have been several bugs that have taken a while to fix. Bugs are common, but watch the discussion to see if the response time improves. Devs must support their themes, no matter how noisy (and annoying) customers get! If the outstanding bugs don’t appear to impact your goals, then consider the Bookish theme.

 

Get Bookish here

 


 

9. The Novelist: Responsive WordPress Theme for Writers and Authors  

 

The-Novelist-Wordpress-Them

 

 

This theme is for those of you who lean heavily on excerpts to sell books. There aren’t a lot of page types (like in the Preface theme above) but it is a theme that lets you hone in on the work you do. Stumbling on a site that looks like an open book immediately tells the reader that they’re in the right place.

Among the features that the theme touts (beyond the bookish design) are Responsive design (to look good on mobile devices), support for the beautiful Google Fonts library and customized backdrops.

The theme has great ratings and folks seem happy with the FREE support.

 

The Novelist: Responsive WordPress Theme for Writers

 


 

10. Minimum Pro

 

Minimum Pro theme for writers

 

This theme offers:

  • Custom backgrounds and headers
  • Mobile-readiness
  • Threaded comments.

The $100 includes Copyblogger’s Genesis framework. Genesis is a toolset that makes the site easier to customize. It’s a good thing to have when you’re building a new website and still in design/self-education mode. Genesis adds features like:

  • One/two/three column pages.
  • Left/right sidebars.
  • Fixed-width, for when you don’t want tech messing with your content.
  • Custom headers/menus.

Why could this theme steal my business away from Cleanspace? It’s good looking, expandable, updated often, and it’s made by the Copyblogger folks who simply make excellent products with fast support. As I add more book series to my roster I’m positive that my website needs will change. If they do, I have my eyes on Minimum Pro.

 

Check out the Minimum Pro WordPress theme here

 


 

11. Cleanspace Business Theme. 

 

cleanspace theme for writers

 

 

 

I used this theme for years. It does a number of things well.

First, it looks great out of the box. I’d have to work really hard to make it ugly. And, believe me, I’ve tried.

Second, it includes a number of visual features that I like, including a huge slider that displays large images across the width of my site. The sliding animations that I’ve made with the tool are incredible. You can check out the slider on my homepage (note that I do turn it off sometimes, so I can’t promise it’ll be there).

Third, I chose my theme because it’s a premium theme. I want the support that comes with premium purchases. I’m not too happy with the help I’ve received from the developer, but the community is helpful. I’ve run with Cleanspace for several months without a hitch. Fingers crossed, but I think I chose a winner.

But one theme that always threatened to steal me away from Cleanspace is the next one on the list…

 

Download Cleanspace here

 


 

12. Rain WordPress Theme for Writers and Authors 

 

Rain WordPress theme for writers

 

If you’re looking for a WordPress theme for writers and authors that presents your content elegantly, check out Rain. It’s perfect for a site that is just for one book. You can upload an image of your choice and it appears fogged on the left side of the screen. You could put an image on the site that hints at a place or event in your story. Cool! The writing is presented in a simple, clean way (with Google Font support) and scrolling up/down from one page  to another is lovely.

I could do without the ability to play an ambient audio file, but to each his own. The site owner can turn the audio off.

Benefits of the theme include:

  • Designed and built by Elite developer. The boards have happy people and a load of comments by the creator.
  • Responsive (for mobile devices)
  • Table of Contents screen allows you to string together your content in a way that’s familiar to readers.

Beware of one thing. Widgets are not supported, which makes sense. You wouldn’t want to soil the sweet design with widgets, right?

 

Get Rain

 


 

13. Best 

 

The simple Best theme includes:

 

  • Responsive design (meaning it will look good on mobile devices).
  • 3 page templates.
  • Multiple menu types.
  • Multiple page layout options.
  • Header/logo uploader.
  • Color options.
  • Change site background.
  • Shortcodes.

 

Best WordPress theme for writers and authors

 

Best is a simple theme, with a simple blog-like layout. It would work nicely for writers who plan to do more blogging than selling. If selling is important to you, though, you can skip to the next one.

 

Download Best here

 


 

14. Blackbird 

 

This is one of those solid themes that just look professional. Its features are pretty impressive, too.

 

Blackbird theme for writers and authors

 

Includes (from their site):

  • 10 Different Color Skins, WordPress Themes to get Site Ready in 1 Click.
  • Individual Page/Post Customization – Change various layout options on each individual page (or globally if you want).
  • Dropdown Menus – Unlimited levels.
  • Mobile-ready.
  • Extensive documentation.

I do love the colors they make available. And you can switch between colors with a single click. When I used this theme I considered making a contest where I’d change the color once per week on Sunday; anyone who could tell me what the colors had been on my site the previous week would win a prize. I didn’t get around to doing it. But you could ;-)

 

Download Blackbird theme here

 


 

15. Evolve

 

I used this theme for about six months and was very happy with it. I somehow corrupted the site install one fateful evening, which made me look around for new themes. That’s when I ran into Cleanspace and we fell in love. But Evolve is a very competent free theme that I recommend to anyone who’s building an author site.

Benefits of the theme include:

  • Ready for mobile technologies.
  • Single blog post or blog grid layouts on the home page.
  • Slideshows.
  • Unlimited colors.
  • Over 500 Google Web Fonts.

 

Evolve WordPress theme for writers and authors

 

That last feature is a beauty. Google web fonts allow you to play around with type design on your site, which can be important to standing out in a crowded field and getting the important points across. Make sure you get a second opinion on how the site looks before you play around with fonts too much. It’s easy to get carried away and make your page look blechy.

 

Download the Evolve WordPress theme here


 

 

16. Themia 

 

Themia theme for writers and authors

 

This theme is similar to my own in that it offers a wide slider at the top that can dominate the screen. I like that look because it lets me highlight what I want without having to think too hard. All I have to do is upload an image, make a call to action and I KNOW that everyone will see it, because they literally cannot miss it.

I also like Themia for its full width/product pages and easy-to-read buttons.

Here’s a useful tutorial that will help you decide if it’s the theme for you:

 

 

Download the Themia WordPress theme here

 


 

17. Responsive 

 

Responsive is another simple, free theme that I used for several months. It has a good rep for support even though it’s free. Nothing is more valuable to someone just starting out, with limited time to futz around with webbie doohickeys.

Some highlights of the theme include:

  • Adapts your website to mobile devices and the desktop or any other viewing environment.
  • 9 Page Templates, 11 Widget Areas, 6 Template Layout.
  • Easy Logo Upload, Social Networking and Webmaster Tools (we’ll discuss this in the plug-ins post later).
  • Responsive is WooCommerce Compatible (important if you want to sell books directly, we’ll also discuss this in the plug-ins post).
  • Multilingual Ready.
  • Search Engine Friendly.

 

Responsive WordPress theme for writers and authors

 

A great starter theme! It’s where I started ;-)

 

Download Responsive here

 


 NOTE: Some links are affiliate links. The themes I’ve tried before are noted and highly recommended. The rest of the themes look fantastic and have shining support according to the theme comments.

You might also like:

WordPress for authors and writers (part three)

WordPress for authors and writers (part two)

WordPress for authors and writers (part one)

Top 5 writing contests

 


Ben Zackheim